Messi's Miami in Leagues Cup Quarters: New Format Sparks Goals and Ratings Boom
Lionel Messi continues to light up American soccer, and this time it’s in the Leagues Cup 2023, where his club Inter Miami has reached the quarterfinals. Since Messi’s arrival, the tournament has witnessed not only a surge in goals but also skyrocketing TV ratings and fan engagement.
Messi has totally changed Inter Miami's approach since he made his debut. In comparison to only a few weeks ago, the squad now looks completely different due to his vision, passing, and signature goals. Messi has emerged as the focal point of Miami's journey to the quarterfinals after scoring several goals and dishing out assists in a little number of games.
The New Leagues Cup Format
This year, all Major League Soccer (MLS) and Liga MX clubs participated in a month-long competition as part of the Leagues Cup's redesigned concept. Games that are tied after regulation go straight to penalties, thus every game counts. There are no draws. For fans around North America, this shift has increased excitement by creating a fast-paced, must-win atmosphere.
When Messi joined the team, TV viewership reached all-time highs. Every time Inter Miami plays, streaming services and broadcasters covering the competition claim huge increases in viewership. In addition, ticket sales have surged as fans from Mexico and the United States rush to see the great perform live.
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